Our Process

We apply a rigorous and proven process to deliver on our client’s needs.



Every project begins with an in-depth, interactive assessment of the client’s needs and core objectives. Our attention to this step, which often begins before we formally kick-off our work, ensures that we fundamentally understand project details and helps to shape the direction and focus of our engagement.

Team Kickoff

After confirming alignment on scope and objectives, we form an internal team that is responsible for the assignment from start to finish. Every project is led by one of our Principals who is actively engaged with the team. Managers, Associates, and Researchers are assigned to the team based on their experience with the given product type, geography, and project scope.

Robust Analysis

We utilize industry-leading research and analytics that includes primary research, in-person site visits and interviews, comprehensive database analyses, and evaluations of trends and market changes. Our team is also able to leverage our deep industry relationships to uncover trends beyond the numbers, and our decades of internal research to gain a unique perspective on the market.

Insights and Recommendations

Led by our Principals’ decades of experience and armed with the findings from our analytics and research, we uncover the most salient information to answer our client’s questions and define strategies to maximize the value of the real estate opportunity.

Ongoing Relationship

Our relationships with our clients don’t end with the final deliverable. We view ourselves as part of the client’s long-term advisory team and are available to adjust plans and programs as objectives shift, communicate and present our findings to partners and key stakeholders, and engage with the client in ways that shape their portfolio and strategy.

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