Robert S. McFarland – Principal

Mr. McFarland has provided consulting services for a variety of regional offices for five of the top ten Homebuilding Companies in the Country. He has participated in advising lender, builder, and land developer clients resulting in the successful development of numerous Master Planned and Mixed Use Communities.

Mr. McFarland was a Partner with Market Watch Real Estate Advisors for nine years, and prior to that was Senior Vice President of Market Profiles Inc. for ten years. He also held management positions with several key Homebuilding Companies in Southern California during the 1970’s and 1980’s.

With a formal education at USC and UCSB (B.A.), and over 30 years of experience in evaluating real estate development as an appraiser, homebuilder executive, and consultant; he has been invited to speak at: National Association of Home Builders Conferences, Pacific Coast Builders Conferences, BIA Conferences, USC, UCI, and Cal Poly Pomona. He also served as an annual judge of architecture regarding the BIA’s annual awards for new home development in Riverside and San Bernardino Counties. Mr. McFarland has authored several articles concerning the marketing of new homes for periodicals, and has historically been a media source regarding trends related to the housing market.

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